JOHNSON OUTDOORS
Whether it’s fishing, diving, camping, or watercraft, if you get outside there’s a good chance you’ve encountered at least one of the eight brands in the Johnson Outdoors family. Looking to drive e-commerce, Johnson Outdoors wanted to find a way to recreate in-store experiences for online. From comprehensive buying guides to immersive experiences for new gear, we brought through the unique voice of each brand while retaining the tone of an approachable expert that Johnson Outdoors prides itself on.
Eureka! tents car camping buying guide. Check out the page here.
ScubaPro revolutionized the dive experience with the first ever hands-free dive computer. View the page in action here.
Made: Landing page web copy
Made at: Blast Radius
Made with: Maria Lewis, Shannon Steger